Aside

alt text here

Contact info

(603) 305-7822

Skills

Disclaimer

Main

Tim Cerato

Passionate marketing technologist and Marketo Champion, with 9+ years of experience in B2B and B2C marketing. Focused on the scalable implementation of marketing technology, to facilitate unified customer experiences and data-driven marketing optimization.

Professional Experience

Senior Director of Marketing Technology

Southern New Hampshire University

Manchester NH

Present - Dec 2019

  • Marketing Product Owner for CRM Transformation project (Largest Salesforce Implementation in Higher Ed)
  • Lead Workstream for Migration from Marketo to Salesforce Marketing Cloud.
  • Oversaw envisioning and development of lead flow architecture to best support agility and flexibility at scale, leading to a 71% improvement in speed to lead.
  • Lead SNHU’s Marketing Technology practice, fostering widespread adoption of new technologies.
  • Architected centralized data model for campaign tracking and attribution.
  • Promoted Marketing and Admissions alignment through streamlined dialer architecture allowing for more personalized student experiences.

Director of Marketing Automation / Martech Product Owner

Southern New Hampshire University

Manchester NH

Dec 2019 - Nov 2017

  • Marketing Product Owner for CRM Transformation project (Largest Salesforce Implementation in Higher Ed)
  • Lead Workstream for Migration from Marketo to Salesforce Marketing Cloud.
  • Oversaw envisioning and development of lead flow architecture to best support agility and flexibility at scale, leading to a 71% improvement in speed to lead.
  • Lead SNHU’s Marketing Technology practice, fostering widespread adoption of new technologies.
  • Architected centralized data model for campaign tracking and attribution.
  • Promoted Marketing and Admissions alignment through streamlined dialer architecture allowing for more personalized student experiences.

Marketing Automation Consultant

RevEngine Marketing

Boston MA

Apr 2018 - Mar 2016

  • Strategized and architected a migration from Eloqua to Marketo
  • Advised on best practices, implementations, and customizations to support ongoing business needs
  • Collaborated with key stakeholders and executives to help drive the marketing strategy
  • Collaborated with SFDC Administration on enhancements and to troubleshoot system issues
  • Developed and implemented data quality and enrichment programs
  • Assessed marketing automation users and functionality utilization to provide recommendations on how to improve
  • Provided hands-on expertise to support the development and execution of multi-channel marketing campaigns
  • Advised and audited best practices and trained marketing users on the platform

Marketing Automation Manager

DataGravity

Nashua NH

Nov 2018 - Apr 2018

  • Drive internal adoption of marketing automation through education
  • Work with a diverse client-base to drive best practices, grow inbound lead volume and to increase funnel velocity, through the use marketing automation
  • Work with key client stakeholders and executives to align marketing automation practices with the organization’s needs
  • Lead architect for the development 8+ Marketo environments
  • Work with fellow consultants to continuously develop and redefine best practices
  • Manage up to 6 client relationships at one time
  • Help clients achieve success through robust lead nurturing initiatives
  • Work with clients to develop multi-channel marketing campaigns
  • Strategize and develop reports to measure internal KPIs and goals

Education

Southern New Hampshire University

Bachelor of Arts in Mathematics

Manchester NH

December 2016 - September 2013

Minor in Education

  • Math Club President
  • Competition Team Captain