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Tim Cerato
Passionate marketing technologist and Marketo Champion, with 9+ years of experience in B2B and B2C marketing. Focused on the scalable implementation of marketing technology, to facilitate unified customer experiences and data-driven marketing optimization.
Professional Experience
Senior Director of Marketing Technology
Southern New Hampshire University
Manchester NH
Present - Dec 2019
- Marketing Product Owner for CRM Transformation project (Largest Salesforce Implementation in Higher Ed)
- Lead Workstream for Migration from Marketo to Salesforce Marketing Cloud.
- Oversaw envisioning and development of lead flow architecture to best support agility and flexibility at scale, leading to a 71% improvement in speed to lead.
- Lead SNHU’s Marketing Technology practice, fostering widespread adoption of new technologies.
- Architected centralized data model for campaign tracking and attribution.
- Promoted Marketing and Admissions alignment through streamlined dialer architecture allowing for more personalized student experiences.
Director of Marketing Automation / Martech Product Owner
Southern New Hampshire University
Manchester NH
Dec 2019 - Nov 2017
- Marketing Product Owner for CRM Transformation project (Largest Salesforce Implementation in Higher Ed)
- Lead Workstream for Migration from Marketo to Salesforce Marketing Cloud.
- Oversaw envisioning and development of lead flow architecture to best support agility and flexibility at scale, leading to a 71% improvement in speed to lead.
- Lead SNHU’s Marketing Technology practice, fostering widespread adoption of new technologies.
- Architected centralized data model for campaign tracking and attribution.
- Promoted Marketing and Admissions alignment through streamlined dialer architecture allowing for more personalized student experiences.
Marketing Automation Consultant
RevEngine Marketing
Boston MA
Apr 2018 - Mar 2016
- Strategized and architected a migration from Eloqua to Marketo
- Advised on best practices, implementations, and customizations to support ongoing business needs
- Collaborated with key stakeholders and executives to help drive the marketing strategy
- Collaborated with SFDC Administration on enhancements and to troubleshoot system issues
- Developed and implemented data quality and enrichment programs
- Assessed marketing automation users and functionality utilization to provide recommendations on how to improve
- Provided hands-on expertise to support the development and execution of multi-channel marketing campaigns
- Advised and audited best practices and trained marketing users on the platform
Marketing Automation Manager
DataGravity
Nashua NH
Nov 2018 - Apr 2018
- Drive internal adoption of marketing automation through education
- Work with a diverse client-base to drive best practices, grow inbound lead volume and to increase funnel velocity, through the use marketing automation
- Work with key client stakeholders and executives to align marketing automation practices with the organization’s needs
- Lead architect for the development 8+ Marketo environments
- Work with fellow consultants to continuously develop and redefine best practices
- Manage up to 6 client relationships at one time
- Help clients achieve success through robust lead nurturing initiatives
- Work with clients to develop multi-channel marketing campaigns
- Strategize and develop reports to measure internal KPIs and goals
Education
Southern New Hampshire University
Bachelor of Arts in Mathematics
Manchester NH
December 2016 - September 2013
Minor in Education
- Math Club President
- Competition Team Captain